The company also relies on research conducted in partnership with the Wharton School of Business on what drives the consumer experience for women vs. men.
[3] The Women's Choice Award donates 50 cents to charity for every woman who completes a survey on its website.
[2][4] Organizations receiving support from the company have included Women in Distress,[3] American Heart Association, Michael Bolton Charities, Lolly's Locks, and the Children's Miracle Network.
[5] On May 17, 2017, the company launched the inaugural Women's Choice Award Show in Los Angeles, CA.
[7][5] Other award recipients included Meryl Davis, Alicia Garza, Yvonne Cagle, and Jennifer Pozner.