There exists no comparable label in English for works of fiction that are marketed to men.
The Romance Writers of America organization defines women's fiction as, "a commercial novel about a woman on the brink of life change and personal growth.
Whereas the driving force of a romance novel is a love story, a mystery's is the exposure of an event, a thriller's is a fear-inducing chase or escape, etc., the driving force of women's fiction is the protagonist's journey toward a more fulfilled self.
"Women's fiction as defined by WFWA is reflected in our guiding statement: Women's Fiction Writers Association is an inclusive organization of writers creating layered stories in which the plot is driven by the main character’s emotional journey.
[4] Women's fiction has been compared to chick lit, a term that has since fallen out of favor.