The goal behind the organization is to redress not only the gender imbalance present in the film industry, but the even greater gap experienced by older women.

[2] This, in addition to the general gap indicated by the Directors UK organization, which reported that of over 2,500 films made from 2005 to 2014, only 13% were directed exclusively by women.

[1] In 2020, due to restrictions put in place during COVID-19, WOFFF become a 5-day online festival, screening 58 short films, hosting 8 virtual filmmaker Q&A sessions and a lecture by Dr. Francesca Sobande of Cardiff University.

WOFFF hosts an annual lecture concentrating on older women in film and TV.

Academics invited to deliver lectures from English, Welsh and US universities and their lecture topics have included: Films of Nancy Meyers Awards are granted in the following categories: The award-winning films then participate in the "WOFFF Best of the Fest" tour around the UK.