[citation needed] It was designed in 2013 by Choon's Designs LLC of Wixom, Michigan[1] and licensed to The Beadery Craft Products in Hope Valley, Rhode Island as the exclusive manufacturer.
This produces strings of interconnected loops called Brunnian links, which depending on the pattern used, forms jewelry, headbands, keychains, action figures[1] or other shapes when removed.
The Wonder Loom kit includes a loom, which features patented channels and flanges to make the looping easier, a picking tool, C-clip fasteners, and an assortment of 600 rubber bands.
The product became available for purchase at Wal-Mart stores on 8 November 2013 and shipped 150,000 units per week through the 2013 holiday season and into 2014.
The Beadery also announced a smaller handheld version called the HandyLoom and other new tools and accessories being revealed later in 2014.