Woodsy Owl

Woodsy Owl is a national symbol and advertising character for the United States Forest Service[1] with the aim of motivating children to form healthy, lasting relationships with nature.

"[2] Together with Smokey Bear, Woodsy Owl has become an American environmental icon that has found its way into pop culture in numerous songs, comics, and television appearances.

Harold Bell, who had worked as a merchandising agent for Walt Disney, among others, created Woodsy Owl together with Chuck Williams and Glenn Kovar, two employees of the Forest Service and technical consultants for the popular television series Lassie, and its collaborator Betty Hite.

After successful test marketing in schools, summer camps, and church groups, Woodsy Owl was registered as a trademark on August 20, 1970 at the US Patent Office.

[2] In 1974, Congress passed the Woodsy Owl Act (Public Law 93-318) to protect the character making it a federal crime to reproduce his image or original slogan.

For his appearances in commercials that aired in the 1970s and 1980s, Woodsy was voiced by several actors, including Sterling Holloway, Barry Gordon, Dave Kimber, and Frank Welker.

Drawing of "New" Woodsy. "Lend a hand—care for the land!"
Costume of "New" Woodsy