Between 1978 and 1988, the firm created identity programs and marketing materials for Baylor University Medical Center, Dallas Museum of Art, T.G.I.
Friday's, Dallas Opera, Diamond Shamrock, National Gypsum, Centex (now PulteGroup), Hines Interests Limited Partnership, Simpson Paper Company and NCR Corporation.
Between 1988 and 2005, Woody and the office of Pentagram produced work for Brown-Forman, Bacardi Global Brands, Flying Fish Brewing Company, Watch City Brewing Company, Murray’s Cheese, Really Cool Foods, IBM, Champion International Corporation, Fine Line Features, The Rockefeller Foundation, Nine West, Northern Telecom, Knoll International, Wellesley College, Princeton University, Brooklyn Law School, and Amnesty International.
He taught at the School of Visual Arts, lectured extensively, was a member of the Alliance Graphique Internationale, and served on the board of HOW magazine, Sustainable Hudson Valley, and the American Institute of Graphic Arts ("AIGA").
In October 2003, he was awarded the prestigious AIGA Medal for his career contribution to the design profession."