Woopra /ˈwuːprə/ is a customer analytics service intended to assist organizations with developing marketing techniques.
After development of an initial platform they approached US-based entrepreneur, blogger and CMO of managed infrastructure company Layered Tech, John Pozadzides.
Pozadzides' hosting company Layered Technologies also provided 100 VMs to help Woopra initially scale it's service.
but later moved to California with the relocation of Khoury and Younan to Silicon Valley in order to have access to a more targeted talent pool of developers.
In 2009, Daniel Brusilovski from TechCrunch called Woopra an "impressive live tracking and analytics service".