Wooyoungmi (sometimes stylised in all caps) is a South Korean menswear clothing brand launched in Paris by the designer Youngmi Woo in 2002.

[5] Her father was the head of an architectural firm, which allowed him to travel extensively, bringing home international magazines, which a young Youngmi studied, growing curious about the world outside Korea.

The resulting designs were exhibited in a special pop-up at Selfridges, with a percentage of the sales of the coat during the event donated to charity.

[citation needed] In 2012, under the art direction of daughter Katie Chung, Wooyoungmi began collaborating with artists for the creation of their advertising campaigns.

[2] Katie Chung, daughter of Woo Youngmi, was announced joint creative director in 2014 and presented her first show in June 2014 for SS15.

[14] In 2016, GQ Magazine wrote that “having shown every season in the French capital since 2003 and broken into the western market with high-end stockists such as Selfridges in London and Bon Marché in Paris, Wooyoungmi has established itself arguably as the flagship Korean men's brand in Europe.