It was founded in 2008 by Chris Bennion as a platform to encourage live, local and original music in Worcester and the surrounding areas and is staged in pubs, clubs, cafes, community buildings, boats, churches, record shops and street performances around or near the city centre with around 250 performances each year.
[1] Recently acts have applied from further afield such as Egypt, Russia, Romania and America, however the organisers look at each application carefully as the festival is first and foremost about promoting emerging artists.
With more than 20 different promoters now involved in the festival, ensuring that every genre of music is covered and every music fan is catered for, the festival is also closely linked to BBC Hereford & Worcester, with a stage arranged by Andrew Marston from the BBC Introducing show,[2] and features acts that have appeared on the show being broadcast from the festival and the very popular SLAP Magazine.
[3] The festival is a non-profit making event run by an enthusiastic team of 20 volunteers, largely local musicians or people associated with the Worcester music scene.
The festival also has a history of being the place where new bands and projects have been formed, as musicians and artists have networked over the years.