Workington man describes the stereotypical swing voter who it was believed would determine the election result.
[2] The term was invented by Onward, a centre-right think tank, with a Guardian article describing the characteristics of Workington man as a northern male over the age of 45 without a university degree, who enjoys rugby league, and who had previously supported Labour but voted for Brexit in the 2016 referendum.
[3] The term is similar to political stereotypes used at previous elections, such as Worcester woman, who were thought to define the characteristics of a key target voter.
In February 2023, Workington's MP Mark Jenkinson announced that he had been selected by Conservative Party members for Penrith and Solway, which was considered to be the safer seat.
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