The groups within this alliance tackle the problems from a variety of perspectives or point of views, such as consumer advocates, mothers, and lactation consultants.
[2][3] Among the various organizations and individuals involved in the creation of WABA, Derrick and Pat Jelliffe, two experts in tropical paediatrics and infant nutrition, were instrumental in its founding and in the launching of some of its more visible early initiatives.
[8] Several campaigns are associated with the WABA: 1991 to present - The Baby Friendly Hospital Initiative (BFHI) is a joint campaign by UNICEF and the World Health Organization, and focuses mainly on hospital practices, implementing the principles of the Innocenti Declaration.
In general, they wanted mothers to be able to combine breastfeeding with their working atmosphere.
[citation needed] 1994 - The main focus of the '94 campaign was to implement again the International Code of Marketing of Breast-milk Substitutes in all countries to meet the demands of the Innocenti Declaration.