The World Association for Christian Communication (WACC) is an international NGO registered as a charity in Canada and the United Kingdom.
The origins of WACC date back to 1950 when Christian communicators from Europe and North America began seeking guidelines for the future of religious broadcasting.
Several organisations, including the World Council of Churches, shared the same concerns and they eventually joined forces to establish the 'old' WACC in 1968.
[4] WACC's Theory of Change articulates how a focus on communication - as a right, as a practice, as a skill and as a profession - is fundamental to achieving dignity, inclusion, and informed and active participation, essential to sustainable development and just and peaceful communities.
WACC's wide-ranging activities include support for communication projects mainly, but not exclusively, in the global south; the promotion of analysis, reflection and action on important topics related to its areas of concern; support for networking within and beyond its membership; and publication and sharing of information; indigenous, gender and human rights.