Creativity is an openly racist religion urging for "White pride" and has been classified as a hate group by the Southern Poverty Law Center and the Anti-Defamation League.

The two groups have common origins,[5] both being created in 2003 after Klassen's successor Matthew F. Hale (who had renamed the organisation New Church of the Creator) was arrested and sentenced to 40 years in prison.

[6][7] Creativity claims a naturalistic and racialistic worldview, based on the "survival, expansion and advancement of the White race",[8][9] according to what the group classifies as the "eternal laws of nature, the experience of history, on logic and common sense".

According to Klassen, he "never did understand the logic of what [Pierce] called his Cosmotheism religion ... it has not been of any significance as far as our common goal of promoting White racial solidarity was concerned.

[21][page needed] In August 1993, Klassen committed suicide at the age of 75 on the grounds of the Creativity headquarters in Otto by taking an overdose of sleeping pills.

[28][29] In January 2003, Hale was arrested and charged with attempting to direct security chief Anthony Evola to murder judge Joan Lefkow;[6] he was convicted and sentenced to 40 years' imprisonment.

[32] The leader of the entire Creativity religion is called the "Pontifex Maximus", Latin for "Greatest Priest" and a title derived from its usage from Ancient Rome.

[32] Klassen was a natural hygienist who recommended a strict fruitarian and raw vegan diet known as "Salubrious Living" which consisted of organically grown fruits, grains, nuts and vegetables.

Historian George Michael has noted that "despite his advocacy of healthy nutrition, some of his associates claimed that in practice Klassen did not actually follow the "salubrious living" regimen, because he often ate red meat and ice cream.

"[39] (Klassen believed in the full-implementation of Salubrious Living as part of the "advancement-stage" goals of Creativity with the diet being a personal choice for adherents and not as a prerequisite for membership in his group.)

Creativity Alliance continues to advocate Klassen's raw vegan diet and argues against the use of all drugs, including "artificial medications", in favor of "natural remedies".

[40] Creativity members are purported to follow their own anti-Semitic version of "kosher" dietary laws in which pork, shellfish and catfish are strictly forbidden.

According to its founder Ben Klassen, a member is "not superstitious and disdains belief in the supernatural... [not giving] credence to, or playing silly games with imaginary spooks, spirits, gods and demons."

Members believe that the purpose of life is "the survival, expansion and advancement" of the white race with "continuance of the individual" attained through heredity and the legacy left to future generations.

[58] The White Man's Bible states the belief that a Zionist Occupational Government will prevent Creativity from being promoted legally, and tells its readers that "when that stage arrives (and we can well expect that our Jewish tyrants will push us to the limit), then we must again plan our actions accordingly—and deliberately, carefully and ruthlessly", calling for readers to, "use any means, legal or otherwise, available to us for our own survival," leading to the hunting down and eliminating of the group's "tormentors".

Many biblical stories, including those of Adam and Eve, Jonah and the whale and the resurrection of Jesus, are critiqued extensively in successive books penned by Klassen.

In it, members are to reject the Golden Rule, saying that it does not make "good sense" and at a "closer look" it is a "completely unworkable principle" replacing it with its own "Golden Rule": What is good for the white race is the highest virtue and what is bad for the white race is the ultimate sin; racial loyalty is the greatest of all honors and racial treason is the worst of all crimes.

[7] Johannes Grobbelaar and Jurgen White, Afrikaner Creators and members of the National Socialist Partisans (the paramilitary branch of the Blanke Bevrydingsbeweging), were killed in a November 1991 gun battle with South African police near Upington while attempting to smuggle weapons and explosives into a survivalist compound in Namibia.

He moved to the Pacific Northwest and founded Wotan's Kindred in Portland, Oregon in 1992, saying that the group was rooted in the "genetic character and collective identity" of the white race.

Gibbs continued to be incarcerated in the Fannin County, Georgia jail under a misdemeanor charge of reckless conduct which stemmed from his 2017 arrest and a probation violation connected to a 2010 conviction for burglary.

[85] In 1992, faced with financial and legal problems (including a civil lawsuit filed by the Southern Poverty Law Center) and the death of his wife, the aging Klassen looked for a successor.

[citation needed] Shortly before and during McCarty's leadership, Creativity was plagued with legal problems; members were arrested for conspiracy, unlawful firearms possession and their association with the July 1993 firebombing of an NAACP building in Tacoma, Washington.

For a short period of time, the Creativity Alliance was known as the White Crusaders of the Rahowa (WCOTR), which was founded by former World Church of the Creator Members after Hale's arrest in 2003.

[citation needed] According to a Southern Poverty Law Center report, in 2015, the Creativity Alliance had groups in Georgia, Pennsylvania, South Carolina, Utah and Vermont.

[111] Creativity Alliance web pages and published books stress that they make no attempt to assume or supersede the registered trademark "Church of the Creator", owned by the TE-TA-MA Truth Foundation.

Claiming to fear for his life after he discovered (and discussed) the errors, Dilloway contacted police and the SPLC and he also furnished them with documents in which he alleged that members of the National Alliance committed fraud and embezzlement.[when?

He has led the Creativity Alliance in one capacity or another since 2003, and has stated that he intends to hand over leadership of the group when Pontifex Maximus (Elect) Joseph Esposito is free to take control.

[133][134] Cambeul filed a complaint with the Australian Press Council that describing the Creativity Alliance as a white-supremacist organization (rather than a religion) and characterizing its members as "a few loners looking for something to do with all their hate" was unfair.

[136][137] A reverend speaking on behalf of the Church of Creativity Britain said in a letter to the editor that the leaflets were legal and called for racial separation, not supremacy.

[140] California federal judge Maxine M. Chesney ruled against an imprisoned Creator who brought a suit against Pelican Bay State Prison based on an alleged violation of the Religious Land Use and Institutionalized Persons Act in Conner v. Tilton, 2009 U.S. Dist.