Its events featured several scantily-clad ring girls between rounds and go-go dancers between fights, and plenty of loud music, including guest performers like Ice-T.
However, in an incident at Level 3 which seriously harmed the promotion's reputation, credentialed photographers were ejected by venue security from their areas and were forced to move to where they could not take acceptable pictures.
Despite heavy expectations and an aggressive marketing campaign, including a pre-event special broadcast on Showtime,[2] the event only attracted a crowd of over 5,000, with only 2,300 tickets sold.
WFA 2: Level 2 was a mixed martial arts event held by World Fighting Alliance on July 5, 2002 at The Joint in Las Vegas, Nevada.
WFA 3: Level 3 was a mixed martial arts event held by World Fighting Alliance on November 23, 2002 at The Aladdin in Las Vegas, Nevada.