World Hunger Relief

Brands, to raise funds for the United Nations World Food Programme (WFP) and other hunger relief agencies.

[2][3][4] During the campaign, Yum raises money through all of its restaurants for WFP, and promotes the initiative to staff to volunteer.

Brands pledged to: raise and donate at least $80 million to help WFP and others provide 200 million meals for schoolchildren in developing countries; donate 20 million hours of hunger relief volunteer service in the communities in which it operates; donate $200 million worth of its prepared food to hunger agencies in the United States and use the company's marketing channels to raise awareness of hunger as an issue, and attract volunteers to fight against it.

[3] In 2012 at the State Department, World Food Program USA awarded Aguilera and Yum!

Brands CEO David C. Novak the George McGovern Leadership Award for their work with Yum!