The World Ski & Snowboard Festival (WSSF) was created by Doug Perry in 1996 as an annual celebration of snowsports, music, arts and mountain culture.
In subsequent years it underwent exponential growth in attendance and media coverage,[5] resulting in Whistler becoming the busiest mountain resort in North America in the month of April.
The inaugural World Technical Skiing Championships was groundbreaking in that it drew over 100 media outlets[11] to Whistler at a time when the resort was just beginning to emerge as an international destination.
Acts on the WSSF stage have included The Black Eyed Peas, Justin Timberlake, Nickelback, Michael Franti, Nas, Toots and the Maytals, and others.
Vail Resorts announced WSSF would continue under new management, Crankworx Events Inc., in a shorter 6-day format, running April 10–15, 2018.
[15] In 2019, Vail Resorts, owner of Whistler Blackcomb, announced the World Ski & Snowboard Festival would be shortened to 5 days, running April 10–14.