The conference's location rotates among North America, Europe, and Asia and its events usually span a period of five days.

The conference aims to provide a forum in which "key influencers, decision makers, technologists, businesses and standards bodies" can both present their ongoing work, research, and opinions as well as receive feedback from some of the most knowledgeable people in the field.

[7] In addition to presenting breakthrough research on the Web and its associated technologies, the Conference acts as a stage for developers to demonstrate and receive feedback on their ongoing work in a dedicated session.

Providing them with a unique opportunity to gain feedback from their peers in an informal setting, the Poster Track provides its presenters invaluable feedback from knowledgeable sources as well as other conference attendees with an opportunity to learn about novel ongoing research projects whose results already appear promising, despite their incompletion.

[10] Lastly, the Conference allows for a series of co-located workshops to its attendees dedicated to emergent Web topics.

These workshops work to not only create an open dialogue amongst all researchers and practitioners of Web technologies but also a potential means of collaboration in present and future endeavors.