The company aims to be an IPO in a few years with plans to gain a global foothold, i.e., they want to compete with the likes of Domino's and McDonald's.

[7] Wow Momo Foods in 2021 emerged as the most valued homegrown QSR brand in India with a valuation of ₹1,225 crores.

Momo in 2022 raised fresh investment in Series D round at a valuation of $270 million or Rs 2,130 crore, post allotment.

Momo, Sagar Jagdish Daryani and Binod Kumar Homagai, first met each other at St. Xavier's College during their undergrad.

[11] While Daryani looked after brand expansion, marketing and retail operations, Homagai focused more on production and quality control.

[12] A year later, Fabindia's managing director, William Bissell, invested ₹3 crore (US$440,000) in the company, which helped Wow!

Momo entered into a strategic partnership with Café Coffee Day, in which they decided to share outlet space along with costs and revenue.

Momo's registered trademarks and market presence, noting Wow Punjabi’s failure to respond to cease and desist notices.