Reynolds and Merle Vincent launched the site in April 2000 and it quickly developed a following among wrestling fans.

WrestleCrap is also the title of a book written by the site's creators, with an introduction by John Tenta (ISBN 1-55022-584-7).

In addition, Reynolds has co-authored The Death of WCW, with wrestling journalist Bryan Alvarez, and he co-wrote The WrestleCrap Book of Lists!

Both Reynolds and Alvarez were previously featured columnists for British pro wrestling and MMA magazine Fighting Spirit.

The award is named after The Gobbledy Gooker, widely thought of as one of the most disastrous wrestling gimmicks of all time.

For the 2014 award, Reynolds declared that Vince McMahon's comments about "brass rings" and the Bella Twins feud were co-winners due to irregularities in the voting.