Carter was in a backstage role during her early time with the company, though began to appear on TNA programming from 2009, and became an on-screen storyline character in 2010.

In addition, Carter worked as an intern with Levenson and Hill, a marketing and advertisement firm in the Las Colinas suburb of Dallas, Texas.

[8] In December 2007, Carter voluntarily appeared before United States Congress to be interviewed regarding professional wrestling in the wake of the Chris Benoit double murder and suicide.

[10] On January 4, 2017, Anthem Sports and Entertainment purchased 85% majority stake of TNA Wrestling and Carter resigned as chairwoman after fourteen years in charge.

[17] Carter returned to TNA on October 16 at Bound for Glory, when Sting defeated Hogan to bring her back to power.

[18] Carter made an appearance on the December 8 edition of Impact Wrestling, along with Sting to confront TNA World Heavyweight Champion, Bobby Roode.

In the summer of 2012, Carter was also the focal point in a storyline where Kazarian and Christopher Daniels accused her of having an affair with company TNA mainstay A.J.

Carter's real-life husband Serg Salinas made a televised appearance on Impact Wrestling where he knocked Styles to the ground.

It was ultimately revealed that Carter and Styles were merely helping a mutual friend, Claire Lynch, work through drug addiction issues.

Carter appeared at the ending segment of Impact Wrestling on September 19, 2013, to (in character) confront AJ Styles over the remarks he has made about the way she was running the company.

Magnus eventually won the tournament and the championship at Impact Wrestling: Final Resolution by defeating Jeff Hardy in the eponymous Dixieland match, with the help of Rockstar Spud and Dixie's storyline nephew Ethan Carter III.

At the June 26, 2015 tapings for the July 8 episode of Impact Wrestling, Carter made her first televised appearance after a nearly year long absence.

[25] In November 2017, Carter appeared on Ant & Dec's DNA Journey as it was revealed that she is a distant cousin of British television host Declan Donnelly.

[29] Vince Russo has also been critical of Carter's management style stating, "Dixie just did so much more damage than good, just not being upfront and not being honest and everything was underhanded and behind people's back.

[30] Kurt Angle praised Carter as a "great boss", stating, "Sometimes, having a woman in charge is a lot better than a man, because they're so much more understanding, more compassionate".

[32] Eric Bischoff also praised Carter as an "intelligent woman" who could sell her product to corporate executives but criticized her for not having an overall vision for the company.