Cowie achieved mainstream and underground success through his own brand of eclectic music ranging from cutting edge dance to indie electronic.
22 of these singles including new material were released on the critically acclaimed double CD Best Behaviour voted 8th best album of the year in Muzik magazine.
Cowies Vegas Soul moniker was championed by a broad range of DJs and music lovers including John Peel, Laurent Garnier, Carl Cox, and Danny Tenaglia.
Chris Cowie once said "The success and the unique sound of Hook Recordings is down to the music I make for Bellboy under aliases such as Vegas Soul.
When I work with an artist or write my own track for Hook the sound is basically a more accessible Bellboy type deal which in turn has been influenced by the early soulful techno stuff."
Cowie has asked Soulsupplement Records owner and producer Bruno Browning to join the Hook-Bellboy team to help with the running of the label.