In the 1980s, XEEG moved to Puebla from Panzacola, which borders the Tlaxcala-Puebla state line.

The frequency was instead awarded in April 2018 for XEPUE-AM to migrate as XHPUE-FM, which launched in August 2018.

A legal dispute resulted in the IFT forcing XHPUE-FM to 104.3 MHz in 2021 to make 92.1 available for XEEG-AM to migrate; technical parameters for the FM were approved on February 4, 2022.

In 2021, NTR acquired the ABC Radio group from Organización Editorial Mexicana.

On April 24, 2023, as part of a national alliance between the company and Radiópolis and in preparation for its move to the FM band, XEEG-AM adopted the W Radio news/talk format.