For a number of years prior to 1993, XHQF had programmed a Top 40/CHR format with most of the music being in English and the presentation in Spanish.
Effective March 31, 2018, Grupo Cadena signed a sales and marketing agreement with Flip Media, owned by Randal Phillips, to relaunch the station as well as sister XEWV-FM in Mexicali as "TJ SD," with San Diego rock radio veteran Michael Halloran heading the programming department.
[6] On May 22, 2022, Grupo Cadena ceased broadcast operations on its terrestrial stations, moving XHMORE's "Rock en Español" format to internet only.
[7] It did not begin coming back on the air until April 2023, after the Cadena stations were sold to a consortium related to Tijuana news website Esquina 32.
Esquina 32 formally launched the station on May 1, 2023, originally planning to air a pop format known as Zoom FM before switching to Regional Mexican and later branding it as Adictiva Radio.