It is owned by GlobalMedia and known as Vox FM Radio Hits with an adult contemporary format.
XHOD became "Globo FM 96.9" and played as many as 70% songs in English, with a rock and pop-heavy format.
November 2, 2009 saw the MVS stations in San Luis Potosí fall under the control of GlobalMedia.
In October 2016, Exa FM moved to XHESL-FM, while XHOD remained a pop station, calling itself "96.9".
[4] After 3 weeks, on March 20, the Vox Love Station branding returned with the El Heraldo Radio programs retained.