XHPFRT-FM

XHPFRT-FM is a radio station on 95.3 FM in El Fuerte, Sinaloa.

It is owned by Luz Network and known as La Morrita with a grupera format.

XHPFRT was awarded in the IFT-4 radio auction of 2017 and signed on in January 2019.

The station's launch returned local radio to El Fuerte after a 34-year absence.

The prior local station in El Fuerte, XEORF, relocated its studios to Los Mochis in 1985, though the transmitter remained in El Fuerte.