XOXO is an American clothing brand of apparel and accessories (handbags, sunglasses, belts, jewelry) owned by Kellwood Company.

Gregg Fiene bought the Bohbot's shares and put the company on sale.

Unable to turn a profit, Aris Industries sold XOXO to Global Brand Holding in 2003 for $43 million.

Global Brand licensed the sportswear, dresses and intimate apparel to Kellwood.

[1][2] The equity firm Sun Capital Partners acquired Kellwood (and XOXO) in 2008, and sold it to a group of investors based in Hong Kong in December 2016.