Xavier Eduardo Zablah Bukele is a Salvadoran politician and businessman who is the current president of the Nuevas Ideas political party.

Through his uncle, Zablah is a cousin of Nayib Bukele, the incumbent president of El Salvador.

[3] He owns shares in four companies: Astra Motors, Check Out, Ahead, and Altermedia.

[5][7] Subsequently, Zablah became the favorite to succeed Anliker as the party's leader; his opponents were Isabel Monje and Israel Juárez.

[9][10] On 26 October 2023, Zablah accompanied Nayib Bukele when he initiated the process to register his re-election campaign for the 2024 presidential election.