Xbox Developer Direct (stylized as Developer_Direct) is a series of livestream events produced by Microsoft Gaming to showcase upcoming first-party content from Xbox Game Studios, Bethesda Softworks, Activision, Blizzard Entertainment, and King.
[3] Xbox Developer Direct was founded as part of Microsoft's ongoing efforts to enhance communication and engagement with gamers worldwide.
[4] Prior to Devolder Direct, some critics argued that Xbox needed to have a showcase to establish "brand identity" and differentiate themselves from other competitors.
Initially focusing on presentations from Xbox Game Studios and Bethesda Softworks, in 2024 the event series has grown to encompass a broader range of developers and publishers, including third-party titles.
These presentations offer audiences a look into upcoming games, downloadable content (DLC), expansion packs, updates, and other relevant developments.