[1] He began his career in the entertainment industry when he participated in the idol survival show X-Fire, and debuted as a member of Chinese boy group X Nine.

He started his acting career in 2016 and has since won widespread attention for his dramas, including The Untamed (2019), Joy of Life (2019), The Wolf (2020), Douluo Continent (2021), The Oath of Love (2022), The Youth Memories (2023).

[20] In the later half of 2020, Xiao Zhan made an appearance during the finale of the second season of Actors, please Stand By, performing "用尽我的一切奔向你" (Running to You with All I Have) by Bibi Zhou.

[21] He also performed two songs during Tencent Video All Star Awards 2020, "余生请多指教" (The Oath of Love)and "最幸运的幸运" (The Luckiest Fortune (lit.

)), both are the theme songs of the Chinese TV series The Oath of Love "余生请多指教" starring Xiao Zhan, which aired 2 years after this performance.

[22] On 18 November 2022, Xiao Zhan's single "Spotlight" (光点) was officially released globally on the iTunes platform after two and half years.

It quickly topped the sales charts in dozens of countries and regions including Canada, Peru, Indonesia, Mexico, Ireland, Japan, Australia, the United States, and Brazil etc.

[26] In 2016, Xiao Zhan co-starred as main lead with Wang Yuwen in the series Super Star Academy, which gained 1.68 Billion Views on Tencent platform.

[8] The series was well-received for its comedic and romantic storyline and had over 3.58 billion views in total and Xiao earned recognition with his role as a domineering, yet gentle prince.

[28] In 2019, Xiao co-starred with Wang Yibo in the xianxia drama The Untamed (陈情令), adapted from the web novel Grandmaster of Demonic Cultivation (魔道祖师) by Mo Xiang Tong Xiu (墨香铜臭).

[31] In August 2019, Xiao Zhan was confirmed to star with Yang Zi in the modern romance drama The Oath of Love, playing Gu Wei, a warm and gentle doctor.

In the same year, he played the protagonist Zhang Xiaofan in the film Jade Dynasty, adapted from the xianxia novel Zhu Xian by Xiao Ding (萧鼎).

Xiao starred in The Wolf as Ji Chong, alongside Darren Wang and Li Qin, and was released on Tencent Video, iQiyi, and Youku on November 19, 2020.

[37] In February 2021, the drama Douluo Continent, adapted from the acclaimed book series of the same name by Tang Jia San Shao, premiered in multiple platforms.

On March 29, 2021, Xiao was announced as the main lead Shi Ying in historical drama The Longest Promise inspired by the fantasy novel "Mirror: Zhu Yan" (朱颜) by author Cang Yue (沧月).

[43] In May 2023, Xiao Zhan was confirmed to play the pivotal role of Guo Jing, the lead character in Hong Kong director Tsui Hark's highly-anticipated big-budget adaptation of the 1957 seminal wuxia novel The Legend of the Condor Heroes, written by Jin Yong.

[49] On December 30, the Chinese drama Zang Hai Zhuan, directed by Zheng Xiaolong and starring Xiao Zhan as the male lead, was officially launched and a concept poster was released.

His endorsements range from beverage and washing products, to jewelry and fashion magazines such as Budweiser, Braun, Olay, Tidal, Oppo, Roseonly, Estée Lauder; with most of them breaking their previous sales record.

[56] In addition, he was named brand ambassador and spokesperson for multiple brands such as Li-Ning, Molsion, Dettol, Zwilling, Tencent Video, WeTV, Loreal professional, PEPSI, Bubly, Tasogare Coffee, Extra Gum, Dove Chocolate, YiDa Haw-haw snack, Mendale, Usmile, Roborock, Ocak, KaiXiaoZao, Breo, Joyoung, JD E-Commerce.

[68] Later, he was announced as the NARS spokesperson, and the sales volume of the flagship stores on the first day reached nearly 80 million, and the transaction growth rate increased by 20741.14%.

[70] By the end of April, sales exceeded 100 million yuan, setting a historical record of surpassing competing products for the first time since the establishment of the factory in a single month.

[76] In 21 September, Xiao Zhan Weibo's post inviting his followers to watch 'Gucci Ancora' received a total of 10 million engagements, including likes, comments, and reposts, despite being physically absent from Milan Fashion Week.

[106] On August 29, 2019, Xiao Zhan, as the brand ambassador of Crest , recorded a short video announcing that part of the profits would be used for charity.

[107] On November 13, 2019, Xiao Zhan supported the public welfare project "Yuanshanli Kids' Football Dream", calling for attention to left-behind children.

[108] On November 19, 2019, Xiao Zhan participated in the fourth "Everyone is a Volunteer" themed charity event, calling for attention to the autism community.

[110] On February 8, 2020, Xiao Zhan and Li Yuchun sang the charity song "Peace Every Year" to show their support to those fighting the epidemic.

[111] On February 26, 2020, Xiao Zhan provided the narration for the anti-epidemic public welfare short video "Thirty-Three" launched by Zhihu , which recorded the 33 days of the Chinese New Year in which we jointly fought against the epidemic.

[117] In 8 September, Xiao Zhan Studio donated 1 million yuan to Red Cross Society to help with earthquake relief efforts in Luding County, Ganzi Prefecture in Sichuang province.

[121] In, 2021 Xiao Zhan became a member of the Shanghai Public Security Bureau's Anti-Fraud Alliance and helped promote their campaign to spread awareness against online long cons and fraudulent fund transfers.

[124] In February 2020, a slash fan fiction novel hosted on Archive of Our Own called "Falling" went viral on the Chinese social networking site Sina Weibo.