The four Chinese letter "Xin-hua Shu-dian" logo was made in brush writing in 1948 by Chairman Mao Zedong.
In 2003, all Xinhua Bookstores in Beijing was reorganized, coming under the China Publishing Group [zh] (in Chinese: 中国出版集团).
As China's only country-wide distribution channel for magazines, and CDs and DVDs, it plays an important role in mass media, in addition to its dominant position as a bookstore.
[citation needed] In the larger cities in China, Xinhua Bookstore has opened "Foreign Language Bookstores" (in Chinese: 外文书店) which sell books and CDs for learning foreign languages.
Xinhua Bookstore's Provincial Publishing Companies have recently begun opening different distribution channels, such as the Northern Book Town (in Chinese: 北方图书城) in Liaoning Province and Boku Book Town Chinese: 博库书城 in Zhejiang Province.