Xou da Xuxa

In spite of the systematic negative reactions of the intellectuals and specialized critics, Xou da Xuxa soon became the most successful children's show in Brazilian television history, transforming its presenter into a phenomenon between the mid-1980s and the early 1990s.

[10] Dengue (Roberto Bertin), who was portrayed as a huge mosquito with multiple limbs, and Praga (Armando Moraes), a turtle, contributed by livening the scene, helping the host and befriending the children.

[14] The clothing range led to a fashion craze for wearing white leather boots, as "xuxinhas" became popular among children and adolescents.

The Argentina version of the program, El Show de Xuxa, was considered a success, reaching an estimated viewership of 33 million.

[5][16][17][18] Since its early days, Xou da Xuxa suffered intense questioning by intellectuals, politicians and journalists, who conflated criticism of the program and the presenter.

[22] Shaw and Dennison cite this film in suggesting, like Riordan and Meehan, that different cultural perceptions toward sexuality between North and South America may have influenced Xuxa's success.

[24] This in turn, the theory reasons, prevented Xuxa from building a connection with her audiences who were already less familiar with her established Brazilian star persona.

[5][10][24] A third rationale for the show's failure to take hold in North America is that Xuxa contradicted established perceptions in the US about Latin American women and beauty, because she is a light-skinned, blonde and blue-eyed Brazilian person.