[2] While the phrase and sentiment date back decades according to Oxford University Press, Grateful Dead drummer Mickey Hart and wife Caryl Orbach used the acronym to name their ranch prior to 1996, citing "[their] whole mindset at the time.
"[3] Adam Mesh, a contestant on the reality TV series Average Joe, produced and sold a line of YOLO-branded clothing and accessories in the early 2000s.
[15] In late 2012, Drake expressed a desire to obtain royalties for use of "YOLO" due to the proliferation of merchandise bearing the phrase and lyrics from his song, which have been commonly seen at stores such as Walgreens and Macy's, but he does not own a trademark on the word.
[17] In the opening monologue of Saturday Night Live on January 19, 2014, Drake apologized about pop culture's adoption of the phrase, saying he had no idea it would become so big.
[19] American comedy trio The Lonely Island released a 2013 song titled "YOLO", featuring Adam Levine and Kendrick Lamar, parodying the phrase and the people who use it as a lifestyle meme.