In 2001 Telecom partnered with MSN to create the web portal XtraMSN, which by 2006 was receiving over 100 million total page impressions per month.
Visitor numbers to XtraMSN grew by 45 percent in its last two years and the website attracted more than 3 million unique browsers per month.
continued to provide Telecom's email service, which came under criticism in early 2013 following a spam and phishing attack described as the biggest to have ever hit New Zealand.
[9] Yahoo!Xtra's 'X meets Y' promotion at launch featured a television commercial with Regina Spektor's song "Fidelity" playing whilst a young couple undertake in a lingering kiss.
This helped throw the anti-folk star under the spotlight in the New Zealand music scene, "Fidelity" becoming a hit single and one of Spektor's most successful tracks.