Meme was a microblogging site launched by the Yahoo Latin America team in August 2009.

A user would first create an account from the Meme splash page and begin with an empty blog format similar to Tumblr.

It featured compliance with OAuth (OpenAuth) as a means to access to user data.

Although compared extensively to Twitter and Tumblr, it differed in functionality and did not possess the ability to reply at and directly message other users.

remained secret about their development of a competing microblogging site[citation needed].

Inc. tried to enter the overly saturated social media market with a product that did not bring an innovative or attractive concept, in the opinion of Techcrunch.

[6] “Meme” is also an ambiguous word, which led to branding complications[citation needed].