Yandex Launcher (Russian: Я́ндекс.Ло́нчер) was a free GUI for organizing the workspace on Android smartphones.

[4][5] According to The Next Web, one of the main distinguishing features of Yandex Launcher is the built-in recommendation service.

[6] Machine learning technology provides the basis of the recommendation service,[7] with which Launcher selects apps, games, videos and other forms of content that might interest the user.

[8][9] The key elements of Launcher are the content feed of personal recommendations by Yandex Zen, as well as a system of recommended apps; both elements are built into Launcher and analyze the user's favorite websites and other aspects of their behavior with the aim of creating a unique model of the user's preferences.

[17] Through this, Yandex acquired the rights to the company's products, including SPB Shell 3D (a paid application).

Unlike Launcher, Kit was focused on enterprise applications and was not distributed through Google Play.

[30][31] Participating in this program was MTS (Russia), Multilaser (Brazil), ZTE (China), Wileyfox (United Kingdom), Posh Mobile and others.

[34] To generate personal recommendations, Yandex Launcher uses artificial intelligence technology.

Native advertising is displayed inside the Yandex Zen content feed.