He played a central role in implementing major economic reforms in the economy and worked, among other things, to establish an initiative to encourage venture capital funds.

[6] During his tenure, he headed an inter-ministerial team for planning and implementing reform of the Tenders Obligation Law and worked to plan and implement a new Horizon reform in primary education, and headed the Public Committee for The Development and Increase of Competition in the Capital Market in Israel (the "Ariav Committee").

In 1993, he served as a representative of the Israel Chemicals Company (now known as in SouICL Group Ltd.th America (1993–1996) and as VP of Marketing at ICL Rotem (1996–2000).

In 2000, he oversaw the merger between the Dead Sea Works and Rotem and was appointed VP of Marketing of the new subsidiary "ICL Fertilizers".

The merger included the consolidation of the headquarters of the logistics and sales centers of ICL's marketing companies in Europe.