Her television company covered problems on the municipal level, namely housing and communal services, lawlessness of officials and crime.

[5][7] In November 2023, Duntsova announced her intention to run for President of Russia as an independent candidate, using the slogan "Вернём стране будущее!"

Duntsova explained her intention to run for president by saying that "Russia has been moving in the wrong direction for the last ten years: the course is not aimed at development, but at self-destruction.

"[5][9] Duntsova's platform stood for ending the war with Ukraine, initiating democratic reforms, releasing political prisoners including Alexei Navalny, restoring relations with other countries, changing budget priorities, and supporting minorities, including LGBT people.

Duntsova later told the media that she refused to answers the officials' questions relating to the war, other than to say that she is in compliance with all relevant laws.

[21][22][23] On December 20, Duntsova submitted her application to the Central Election Commission (CEC) to be included on the ballot.

[29] Leonid Gozman pointed out, that the "cowardly" taken decision had not been based on fears of her being elected, but for the sudden possibility for citizens, to restore "a forgotten sense of citizenship" by collecting the necessary signatures.