Raghavendra Ravinutala and Jaya Kishore Reddy Gollareddy left their full-time jobs to establish Yellow.ai, and they met Rashid Khan at a college hackathon, where he began working with them.

[9] It launched Yellow Messenger Care to create omnichannel chatbots related to COVID-19 assistance, which helped NGOs and hospitals in their crisis management efforts.

[12] In 2023, Yellow.ai announced the launch of its Dynamic Automation Platform (DAP) and revealed a new logo as part of a larger rebranding strategy.

[13] In May 2023, the company also launched a proprietary small language model called as YellowG, a generative AI platform for automation workflows.

[2] In January 2019, the company collaborated with Microsoft to work on transforming its voice automation using Azure Al Speech Services and Natural language processing (NLP) tools.

[19] Yellow.ai implemented its AI-based customer service technology in Urja, a virtual assistant launched by the public sector company BPCL.

[21][22] Its clients include Sony,[23] Flipkart, Grab, Skoda, Honda, Domino's Pizza, Bajaj Finance, Volkswagen, HDFC Bank, Ferrellgas, Indigo, Adani Capital,[24] Haldiram, Lulu Group, Bharat Petroleum Corporation Limited, Dr. Reddy's Laboratories and Concentrix.