"[2] Another service YellowPagesDirectory.com provides for users is the ability for anyone nationwide to “opt-out” of local telephone book delivery; their website offers a portal to The Local Search Association's National Yellow Pages Consumer Choice Opt-Out Site,[3] which allows anyone in the United States to cease delivery of phone books to their house from their local telephone carrier;[4] a similar program in Seattle, Washington was recently responsible for the cancellation of close to a quarter of a million books since its inception, proving there is a need for an effective national opt-out service.
[6] The website that would eventually become Yellowpagesgoesgreen.org originally launched in April, 2010 as InteractiveCities.com; using their lack of a print/paper-based format as a marketing tool to appeal to environmentally conscious consumers, this privately owned online business directory consisted of a basic neighborhood Yellow Pages search engine.
On September 16, 2010, it was announced that InteractiveCities.com had been acquired by Yellow Pages Directory, Inc. and subsequently re-branded as Yellowpagesgoesgreen.org, with the headquarters moved to East Northport, NY.
In June 2019, Yellow Pages Directory, Inc., the parent company of YellowpGoesGoesGreen.org, announced the re-branding of the website to reflect their corporate name in what owners stated was a bid to reduce confusion among consumers.
The homepage was redesigned to reflect the change and a new focus on business marketing while maintaining the directory’s emphasis on environmental causes, and the majority of the YellowpGoesGoesGreen.org content was incorporated into new site's "opt out" page.