[1] It was produced at the request of sportswear maker Adidas as a part of its "Adicolor" viral ads campaign, in which advertising agency IDEALOGUE[2] gathered seven directors, assigning a different color to each of them, and asked them to produce a feature based on their emotional and creative response to the given color, later to be distributed in the form of podcasts.
[3] The four-minute film, shot by Trent Opaloch[4] in Blomkamp's usual handheld camera mockumentary style, deals with an Israeli military robot gone rogue.
It is explained that in a military robotics laboratory, five androids were created as part of an experiment, each one identified with a different color, but one turned out to be different.
The yellow one developed the ability to think and learn, to the point that it escaped the institute in which it had been created and became a part of society for 18 months.
The film concludes during the encounter between the android and the SWAT team, with a voice over suggesting the birth of a new era, with AI becoming part of our society.