Yellow is a Bangladesh-based fashion brand and clothing retailer owned by Beximco.

[2] The largest of the Yellow stores are located in Bashundhara City Shopping Complex, Sanmar Ocean City Chittagong and Jamuna Future Park with other outlets at Banani, Gulshan, Dhanmondi, Mohammadpur, Mirpur, Uttara, Bailey Road, Wari and Maghbazar.

Yellow has announced multiple collaborations with international brands like Marvel, Disney and Star Wars.

Yellow has also collaborated with the Japanese trading company ITOCHU, introducing the backpack brand 'Outdoor Products' to the Bangladeshi market.

[8] In 2014, Beximco announced the opening of 102 Outlets in Bangladesh and several in Dubai, New York City, and Toronto in early 2015 and Seoul in mid-2015.