[1] After much positive feedback came for the advert, the rap was added to iTunes for digital download from October 27, 2010 on Black Sheep Music.

Originally, the rap was just an advertising campaign for Yeo Valley Organic.

Rosie Arnold, the BBH Deputy Executive Creative Director, talked about the idea of the campaign: "What we wanted to do was make Yeo Valley Organic popular for everybody.

We wanted to make people pronounce Yeo Valley correctly and get everybody talking about it.

The farmers are shown rapping inside the barns, out in the grass with the cows, in tractors and eating Yeo Valley Organic yogurt.