[1] Its website includes Asian entertainment news, music and film reviews, and pop charts from Hong Kong, Taiwan, Korea and Japan.

The company later moved its headquarters and fulfillment center to Hong Kong to better facilitate logistics handling of the Asian entertainment products carried by the website.

[5] In 2003, it gained market share in Hong Kong faster than its internet rivals such as Amazon when online shopping grew in popularity during the SARS outbreak.

[6] Because of its specialized niche in entertainment products, YesAsia managed to grow in the U.S. market even when other Asian online retailers crashed after the dot-com meltdown.

[11] The reviewer found that YesAsia was set apart by "its ability to create a sense of Asian community not only in its catalog of products but in its look and feel.