It was released by JYP Entertainment on November 5, 2018, as the lead single from the group's sixth extended play, Yes or Yes.
[1] On October 11, JYP Entertainment confirmed that Twice planned to release their third Korean album of the year on November 5.
[4] To promote the song, JYP Entertainment released a set of three teasers, composed of three versions "Y", "E" and "S", on October 28, 29 and 30, respectively.
The teasers feature connected content, introducing the viewers to a creepy forest where Jeongyeon drives a car toward "TWICE Square".
[9] Moreover, Twice became the fastest K-pop girl group to reach 10 million views on YouTube, in only six hours and two minutes.
[15][16] The lyrics were written by Yuka Matsumoto, and the songwriter of the Korean version of the song, Sim Eun-jee.
[17] "Yes or Yes" debuted on top of the Gaon Digital Chart and at number 2 on the Billboard K-pop Hot 100.