He typically addresses a matter of halakha/Jewish law for the bulk of his lecture, while reserving the closing portion for a midrashic/homiletic talk which evinces an ethical or religious character.
The Yad Yechiel Institute was founded to distribute audio recordings of Rabbi Frand's lectures, and they are sold over the Internet and in Jewish bookstores everywhere.
Project Genesis publishes the midrashic portions of his weekly talks online, and the distribution of these transcriptions via email have added to his popularity.
He is a board member and frequent speaker on behalf of the Chofetz Chaim Heritage Foundation, an organization dedicated to educating the Jewish public on the laws of lashon hara (harmful speech).
Rabbi Frand has also been a featured speaker multiple times at the Siyum HaShas, held once every seven and a half years, the past few having taken place before sold-out crowds at major sporting venues in the New York metropolitan area.