"Yo Soy" is a Latin pop, ranchera-mariachi-inspired and trap song which features acoustic guitar harks back to Rubio’s Mexican roots.
On September 18, after her show at Miami Beach Pride, Rubio confirmed officially the name of her new song in other Instagram post, and shared a small part of the music video, and unveiled the artwork of the single that would be released in October.
[1] "Yo Soy" was written by Rubio with Felipe González, Valentina Rico, Omar Koonze, Andy Clay and Andres Castro, who also produced.
[2] Rubio told to Mexican edition of GQ Magazine that the song's inspiration came from "various sources", but especially from Eckhart Tolle's book, The Power of Now, a reading that made her feel "empowered", and helped her "grow.
"[3] "Yo Soy" is a Latin pop song with an electronica beat,[3] which features an acoustic guitar intro and mariachi-inspired strumming, harks back to her Mexican roots.