Fujisawa adopted a technique of opening up the entrances of his first stores in Shinjuku, Ueno and Yokohama to allow a large number of the available products to be seen at a glance, facilitating high volume sales at low prices.

The stores were in relatively small buildings at prime locations in front of train stations with heavy foot traffic.

The store name always included "Shinjuku Station West Entrance" when mentioned to promote as sense of familiarity in potential customers unfamiliar with the location.

[citation needed] The Yodobashi Camera product range expanded significantly over time to include home electronics, PCs, audio visual (AV) equipment, toys, branded goods and reading material.

The Multimedia Pavilion concept was created, starting with the purpose-built Multimedia Sendai on the site of the former JNR Settlement Corporation freight yard in front of the Sendai train station, where the existing stores were combined and relocated at the east entrance (March 1997), significantly increasing shop floor area.

[citation needed] Yodobashi Camera headquarters moved from Kitashinjuku, Shinjuku, Tokyo to the current location in March 2019.

Subsequently, Yodobashi Camera opened a series of superstores close to train stations taking advantage of department store and rail network hubs.

These include: building the multimedia store at the Hakata Station Shinkansen entrance; acquiring a freight depot site on the east side of Akihabara Station from the JNRSC for Multimedia Akiba (Yodobashi Akiba); a half-year full renovation of the Yokohama Mitsukoshi site to open Multimedia Yokohama (Yodobashi Yokohama), thus consolidating the Nishiguchi Gobangai (5th Avenue at the west entrance) operations; acquiring the north side Kichijōji Station site (previously the Tokyo branch of the Kintetsu Department Store) and remodelling the buildings to open Multimedia Kichijoji (Yodobashi Kichijoji).

The plan was for a medium size store with a total floor area of approximately 10,000 m2, based on a concept of youth-focused communication with a full range of smart phones, tablets and related merchandise.

The timing of the opening was initially set for 2014, later changed to October 2018 due to the redevelopment of Sendai Station East outlet.

2), opposite the Shinjuku West Multimedia Store, was acquired in July 2010,[13] with the plan to construct a newly built skyscraper following demolition and open for business in 2017.

[20] From the original "rail-side" retail outlet strategy with brick-and-mortar stores, the company had prepared for direct shipment from distribution centers to every home for large household appliances that are difficult for customers to transport home and take up significant shelf space in prime retail locations.

Sales were increased by expanding the mail order department to create local distribution centers for direct home delivery of even large products.

Yodabashi provides free Wi-Fi to facilitate price comparisons and although Yodobashi Camera may be at a disadvantage with respect to their prices being not as low as those on other e-commerce websites, this is compensated for by issues with the other websites such as additional delivery fees, the time and effort required to complete transactions, shipment and delivery times, and the fear of problems such as products not arriving and poor after sales service.

"Yodobashi Camera Song") uses the melody of "The Battle Hymn of the Republic" (to a similar tune to the Japanese-language nursery rhymes "Gonbee-san no Akachan" (権兵衛さんの赤ちゃん, lit.

For a version featuring the Yamanote and Chuo train lines for use in the Shinjuku West Main Store, the lyrics were written by the company founder, Terukazu Fujisawa.

A version recorded by the anime song vocalist MIQ was first broadcast in 1990 with the "Yamate-sen" train line lyric retained, although this was a short-lived change.

In the trial, the Tokyo District Court (Kenichi Kato, presiding judge) rendered a judgment ordering that Yodobashi Camera employees, Yodobashi Camera and the employees of the temping agency and the temping agency itself pay total compensation of approximately 5.6 million yen.

[citation needed] This temporary worker was affiliated with a temping agency in the Shibuya ward of Tokyo from October 2002 to March 2003.

The worker was working under an illegal two-layer dispatch structure with the temping agency → DDI Pocket (now Softbank Mobile) →Yodobashi Camera.