Competing with Yanase, Seibu sold Citroen, Saab, Chevrolet, Fiat, Ferrari, Holden, and Peugeot.
It occupies four levels of the eight-story building, offering upscale shopping experience for the upper-class, with an atrium at the centre.
The department store, widely regarded as one of the most luxurious to ever open in the nation, had in-store boutiques of brands such as Yves Saint Laurent, Aigner, Versace, A. Testoni [it], Kenzo, Escada, Trussardi, and more[2] - completed by beauty counters of Prada, Dior, etc.
However, due to the 1997/8 recession and location, Jakarta Seibu failed to attract its targeted market along with numerous factors, and closed down in 1999.
Seibu re-entered the country on 9 May 2007, occupying four levels of the west mall area of Grand Indonesia Shopping Town.
Similar to its predecessor, Seibu is once again segmented for the Indonesia's upper-mid class market, providing an array of upscale brands such as Calvin Klein Jeans, Tommy Hilfiger, Dolce & Gabbana Beauty's flagship store, and many more - along with accommodating services.
[5] The first Seibu store in Malaysia opened on 29 November 2023 at The Exchange TRX shopping mall in Kuala Lumpur.
[7] Seibu opened their first non-Japanese location in Hong Kong at its flagship store at the Mall at the Pacific Place on the former Victoria Barracks, but sold their operations to Dickson Concepts in 1996.