The company is privately held and operated in North America by East West Tea Company, LLC and YOGI TEA GmbH for Europe.

[1] Yogi Bhajan, a Kundalini yoga instructor influenced the original tea blend recipe, which is based on Ayurvedic medicine, that consists of cinnamon, cardamom, ginger, cloves and black pepper.

The brand also has a satellite sales and marketing office in Portland, Oregon.

Yogi Tea is a sponsor of NPR programs.

[7] In Europe, the company manufactures in Imola, Italy, and has offices in Hamburg, Germany.