Yoichi Wada

[2] Before joining Square, Wada has stated he was an "uneducated consumer", as he was a "big fan" of Final Fantasy but did not know that the company was responsible for the series.

[3] After receiving a bachelor's degree in law from the University of Tokyo, he went through an apprenticeship in the financial services group and global investment bank Nomura Securities to build a track record of success.

[5] Wada stated at the time that consolidation was a "part of [his] plan" since 2000, as he had foreseen "the first phase of a major reformation of the industry" and had concluded that "there was a limit to what [Square Enix] could do with the wholly independent business culture [the company] worked within".

[6] On March 26, 2013, Yoichi Wada announced his resignation as CEO of Square Enix and that former company director Yosuke Matsuda would replace him.

The association aims to promote the computer entertainment industry through research activities and exhibitions, including the annual Tokyo Game Show.

[15] In September 2014, Square Enix announced the establishment of Shinra Technologies, an autonomous subsidiary offering cloud-based gaming services.

[19] In January 2010, Wada, asked about his opinion on "big-budget, long-in-development" Square Enix games such as Final Fantasy XIII, noted: "[W]hether we are going to continue to internally create this type of game remains to be seen, because I actually feel that the team that was involved with Final Fantasy XIII should next move on to create and generate some 'next generation' forms of play.

Internally and externally I feel there's an expectation of Square Enix to offer something new, and I really think that the Final Fantasy team could create something completely different, but at the moment they're strictly catering to the particular audience they have now.

[3][20] Wada proposed that the best strategy to combat this involved personalized saves and a social community built around gaming to help players understand the product's value.